Shire Pharmaceuticals is building up its marketing for the newly FDA approved dry eye drop Xiidra. The pharma company recently tapped girl-next-door, gen X beauty Jennifer Aniston to promote the product. Shire is hopeful Ms. Aniston will heighten awareness for dry eye, which is too commonly underdiagnosed.
The Dry Eye Center at Nashua Eye looks forward to evaluating Xiidra as a new dry eye therapy. Already Nashua Eye offers dry eye patients the very best in treatment modalities, including IPL and Lipiflow.
Call Nashua Eye to see a dry eye specialist today.
